Hyderabad: Grus & Grade (G&G), a technology company operating in the Agri-tech/Fintech market, started by alumni of IIM Indore, IIIT Delhi and the University of Delhi will launch its first product ‘UPAJGURU’, a Agri FinTech Platform. It will be launched on March 12, 2022, Saturday in a function to be held at ASPITRE, BioNest, Department of Life Sciences, University of Hyderabad.
G&G is incubated at Aspire BioNest, University of Hyderabad and Centre of Excellence in blockchain through APIARY, (STPI Gurgaon under Ministry of Electronics and Telecommunications, Government of India).
ASPIRE – Association for Scientific Pursuits in Innovative Research Enterprises is a section-8, not-for-profit organization that manages the innovation and entrepreneurial activities at the University of Hyderabad through incubation of start-up companies in various disciplines of science and technology.
The new futuristic platform with future full of promises will be launched in the presence of Chief Guests Dr. Chandrasekhar, Secretary of Dept. of Science & Technology, Govt of India, Dr Krishna Ella- Chairman & Managing Director of Bharat Biotech International Limited and Dr Chintan Vaishnav Mission Director, Atal Innovation Mission, Delhi.
UPAJGURU is a product of Grus and Grade, is a futuristic crop management system set to make agriculture and Agri business profitable, sustainable and traceable. UPAJGURU connects farmers with farmer collectives (FPOs), input suppliers, transporters, warehouses, marketplaces, insurance companies and banks at a single point of contact. It integrates game changing features at each step to reduce inefficiencies and leakages along the value chain.
UPAJGURU works for sustainable, efficient, profitable agribusinesses. It creates value for all stakeholders, maximises per acre value and gives greater control to farmers.
The platform is a medium to unleash the spirit of entrepreneurship in the farmer and empower the collectives of farmers to innovate and adapt.
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