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National, July 10: India's tourism industry is growing rapidly, and there are increasing career opportunities in hospitality, aviation, tourism, and event-related professions. The industry is expected to add almost ₹21.15 lakh crore (US$252.9 billion) to the Indian economy in 2024 and provide around 46.5 million jobs. As a result, interest is growing in allied sectors.
World Travel & Tourism Council (WTTC) Economic Impact Research 2025 states that tourism accounted for 6.6% (US$ 104.6 billion) of India's GDP in 2024. The rapidly growing areas of leisure tourism, business travel, and wellness and heritage tourism have created a great demand for professionals who are ready to work and have the skills and experience to meet global industry standards.
LPU Focuses on Industry-Ready Tourism Education
Understanding this, Lovely Professional University (LPU) has created, inside the university, the elements of a tourism, hospitality, aviation, and event industry-focused academic ecosystem.
- LPU has developed, based on this industry, career-focused courses.
- BBA Tourism, Hospitality and Event Management
- B.Sc. Airlines, Tourism, and Hospitality
- BBA Airlines and Airport Management
- B.Sc. Culinary Arts
- Bachelor in Hotel Management and Catering Technology
These courses help students acquire skills and experience through click and mortar education, internships, live industry projects, and simulations.
Tourism Careers Extend Far Beyond Hotels
The range of career options available in tourism is so much larger than the popular assumption that hospitality jobs are the main tourist jobs.
Some of the career options available in tourism include:
- Airlines
- Airports
- Tourism Boards
- Luxury Hotels
- Cruise Lines
- Event Management Firms
- Travel Technology Companies
- Wellness Tourism Organisations
All of these tourism careers require a different set of skills, such as technical skills, which many employers are now seeking in tourism graduates.
The Importance of Learning through Experience
One of the major strengths of LPU is the emphasis they place on experiential education. The variety of different practical facilities available to students such as, advanced aviation laboratories, front office management labs, food production facilities, as well as industrial visits, live projects, and masterclasses of a variety of different speakers conducted throughout the industry.
One of the noteworthy initiatives of the university is the operational hotel on campus, where students carry out all the hospitality services and have guests staying there. The students have the opportunity to learn all of the operational aspects of running a hotel. International exposure is offered through a variety of partnerships available to the university, over 550 universities, and including opportunities such as Semester Exchange Programmes and International Credit Transfers.
The Future of Tourism Workforces and Technology
At LPU, we can see how much technology dominates modern tourism by looking at the technology present in the modern tourism education.
Using artificial intelligence within educational technology and integrating other industry technologies, such as:
- The Amadeus Global Distribution System
- The Galileo Reservation System
- OPERA Property Management Software
- Various Aviation Simulators
- Smart Tourism Technologies
- Digital Customer Experience Technology
All of this work is valuable to graduates because employers working in today’s tourism industry expect applicants to have specific transferable skills.
Strong Placements and High Demand
The partnerships that LPU has established with the industry have been very successful in creating many placement opportunities.
LPU graduates can find jobs with companies such as:
Air India, IndiGo, Qatar Airways, Swissôtel, Thomas Cook, Thrillophilia, The Oberoi, ITC Hotels, The Leela, Kempinski, P&O Cruises and Cordelia Cruises. LPU has informed us that students have been placed with starting salaries up to ₹37 lakh and that international internships have been offered with a stipend of ₹3.4 lakh a month.
LPU’s "Earn Your Fee Back" philosophy is a great way for students to gain work experience and make money while studying.
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