Kolkata,  — In the presence of Professor Alok Kumar Rai, Director, IIM Calcutta, and Professor SamiranDatta, Vice-Chancellor, SRFTI, a Memorandum of Understanding (MoU) was signed today at the SRFTI campus between the Indian Institute of Management Calcutta (IIM Calcutta) and the Satyajit Ray Film & Television Institute (SRFTI). The MoU marks the first-ever collaboration between a premier business school and a leading institute of media excellence in India, creating a pioneering framework for academic, research, and professional cooperation.

This collaboration seeks to bring together management principles and creative disciplines to nurture new perspectives in learning, leadership, and innovation. By combining IIM Calcutta’s strengths in management education, consulting, and capacity building with SRFTI’s excellence in film, media, and storytelling, the partnership aims to develop impactful programmes that bridge business strategy with creative practice.

Under this framework, both institutions will undertake joint research, teaching, and consultancy initiatives, along with capacity-building and specialized training programmes that promote cross-disciplinary learning. The partnership will also facilitate mutual exchanges and collaborative projects, fostering synergy between analytical rigour and artistic expression.

The MoU aspires to create a unique academic and professional ecosystem that leverages creativity and media insight through the lens of management, thereby contributing to the growth of India’s creative economy and expanding opportunities for students, professionals, and researchers alike.

Embracing this initiative, Professor Alok Kumar Rai, Director, IIM Calcutta, remarked, “This MoU seeks to enhance collaboration, encourage joint research, and offer students increased training and opportunities relevant to the industry. This will promote educational interactions between the two institutions, and I am sure that the goal of this MoU will be achieved.”

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