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For working professionals, IIM Lucknow has introduced the Chief Marketing Officer Program

Educational News :For working professionals, IIM Lucknow has introduced the Chief Marketing Officer Program

by Disha Saxena
Lucknow : The course will be taught by renowned IIM Lucknow professors and will be given through a combination of lively live online sessions and a four-day on-campus immersion at the IIM Lucknow campus.
 
In collaboration with ed-tech platform Emeritus, the Indian Institute of Management Lucknow (IIM Lucknow) will introduce the Chief Marketing Officer Program. According to IIM-L, the 10-month curriculum will give corporate executives, aspiring CMOs, and new CMOs the tools they need to drive marketing innovation and company growth toward higher ROI. Candidates who are interested can apply at iiml.ac.in
The course will be taught by renowned IIM Lucknow professors and will be given through a combination of lively live online sessions and a four-day on-campus immersion at the IIM Lucknow campus.
On a first-come, first-served basis, admissions will be made to the classes beginning on September 30. The course costs a total of Rs. 4.11 lakh. Senior executives and company executives with more than 10 years of work experience may apply for the programme.
According to a press release from IIM Lucknow, the curriculum for the programme includes seven modern modules, a capstone project, real-world case studies, interactive marketing strategy simulations, and master classes from industry experts. These elements will help students develop their proficiency in real-time, data-driven decision-making not just for marketing but for the overall corporate strategy.
Participants will qualify for the renowned IIM Lucknow Executive Alumni Status and earn a certificate of completion from IIM Lucknow upon successful completion of the programme.

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