New Delhi :- The Indian Institute of Technology Delhi (IIT Delhi) and Flipkart today signed an agreement as part of Flipkart’s ongoing industry-academic alliance initiatives.

As a part of this partnership, Flipkart will offer research grants and market insights to the Foundation for Innovation and Technology Transfer (FITT) — IIT Delhi’s industry interface organisation — to generate granular, data-backed segments of users linked to different e-commerce categories based on shopping behaviour, demographics, surrounding users’ behaviour, etc. 

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