Kolkata, January 9, 2024 – The Indian Institute of Management Calcutta (IIM Calcutta) hosted its 10th Case Method Workshop on January 5th and 6th, 2024, drawing over 30 enthusiastic participants. Organized by the IIM Calcutta Case Research Centre (IIMCCRC), the workshop provided a platform for research scholars and faculty from prominent business schools across India, including IIM Calcutta, IIM Udaipur, IIM Shillong, and IMT Ghaziabad, to learn and collaborate on case-based teaching in the ever-evolving academic landscape.
Opening the workshop, IIM Calcutta's Director-In-Charge and Dean Academic, Prof.BhaskarChakrabarti, highlighted the workshop's relevance amidst the changing academic landscape. Prof. Dharma Raju Bathini, the faculty coordinator of IIMCCRC, emphasized the need to adapt instructional methods in light of changes brought forth by COVID-19 and the rise of AI applications like ChatGPT. These changes demand fresh perspectives on case writing and delivery, ensuring relevant and engaging learning experiences for students.
Distinguished case writer and tutor Prof. Ashok Som from ESSEC Business School, Paris, led the first day. He delved into foundational case concepts, crafting and development strategies, and effective teaching notes. Participants also witnessed the launch of a new IIMCCRC case titled "Chowman: The Culinary Maestro from Kolkata," authored by Prof.SarvanaJaikumar of IIM Calcutta's Marketing Group. The session featured captivating interactions with Chowman founder and Managing Director Mr. Debaditya Chowdhury, offering valuable insights into the company's journey.
Day 2 explored the intersection of AI and case-based teaching. Prof. Ashok Som continued leading the discussions, delving into the challenges and opportunities presented by emerging technologies like ChatGPT. Prof.Arpita Ghosh from IIM Calcutta's Finance and Control group shared her expertise on "Teaching Effectively with Cases," while Prof. Dharma Raju Bathini outlined the nuances of leveraging academic research for case writing and classroom delivery.
The workshop fostered a dynamic environment for exchanging ideas, knowledge sharing, and collaboration. Participants networked with IIM Calcutta faculty, enriching their learning experience and creating valuable connections. Finally, Prof. Dharma Raju Bathini expressed IIM Calcutta's and IIMCCRC's unwavering commitment to advancing case-based teaching methodologies and driving academic excellence.
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