Top 5 UI/UX design job opportunities to look for in 2021!

The field of UI/UX focuses on product development and involves roles that are both creatively and technologically driven. UI (user interface) involves the usage of images, typography, colours, and other visually appealing elements to create the look and feel of a product. On the other hand, UX (user experience) deals with the technical aspects of a product, understands the users’ journey, solves their problems, and works on what happens behind the screen. While hiring experts in the field, vacancies usually list UI and UX requirements under a single role and want someone to work simultaneously on both. Although there are various similarities between the two, few additional skills are needed for a UI expert to work on UX and vice-versa. As the key focus of every business is to build a customer-centric product, career opportunities for UI/UX experts are growing rapidly. Listed below are a few interesting roles in UI/UX that can help you satisfy your passion and apply your skills for product development and secure lucrative pay in 2021.

  1. UI designer - UI designers work on websites, mobile apps, games, and other tech-driven products to create a positive visual experience for their customers. Putting themselves in the users’ shoes, UI designers create actionable buttons, make everything easily understandable, and ensure smooth navigation through elements like space, size, colour, typography, shape, and pattern. Right from when the customer installs a mobile app or visits a website, to when they make a purchase or avail the service, UI designers guarantee that they are rightly guided through different elements and reach their ultimate goal. Knowledge of design principles, wireframing and prototypes, user research, style guides, and popular industry software can help you build a reputed position as a UI designer.
  2. UI/UX researcher - UI/UX researchers help fulfil the core objective of developing a user-friendly product through proper market and user research. They are involved in the initial stage of development wherein they study and analyse the motive behind a product, target audience and their geographics and demographics, customer preferences, purchasing trends, pricing policies, and their competitors. UI/UX researchers are involved in sketching, product prototyping, and usability testing to improve, update, or innovate their products. From costs to budgets, building relationships with clients, understanding the requirements, communicating with developers and designers, to an understanding of legal policies of developing a product, researchers need to excel in all. If you have relevant product design and development, computing science, psychology, presentation, and quantitative research skills, you can find suitable job opportunities as a UI/UX researcher.
  3. UX designer - UX designers make the overall product design, finalised by UI designers and researchers, actionable. They work on product functionality through user task flows, interaction models, and design wireframes. Apart from designing the usability and functionality of the product, they are often involved in market research, design, marketing strategies, product branding and other end-to-end tasks. UX designers must have strong creativity, problem-solving, critical thinking, and technical skills such as coding, IT and programming. Attention to detail, accuracy, knowledge of industry trends relevant to the products, commercial environment, mathematical aptitude, strict adherence to cost and deadlines, are few other things that UX designers must know to manage. In-depth understanding of all these can help you make a big name across industries like banking, education, manufacturing, software development, telecommunications, public sector, and consulting firms as a UX designer.
  4. Information architect - Information architects provide a foundation for UX to build upon. Keeping the target audience and technology being used to develop the product in mind, they structure and organise complex information systems to make it easier for the users to grasp the information. They extract data through researches and usability testing and develop easily understandable communication systems. Information architects have a great understanding of information hierarchy, content flow, wireframes, and content management. They focus on answering the “why” of a product or service and manage content that is easily searchable, discoverable, understandable, and interpretable. With strong IT, software engineering, and technical content/ information management skills, you can find great career opportunities as a freelancer, full-time, or contractual information architect.
  5. UI/UX writer - UI/UX writers produce user-friendly long-form or short-form content for the product. The text on a website or apps’ introduction page, the greeting messages, purchase and return guidelines, subscription popups are all planned and written by UI/UX writers. Their main purpose is to create content that guides the users and helps them attain their objective of visiting an app or website. They work hand in hand with designers, hone technical, marketing and branding writing skills, have a detailed understanding of competitors’ presence and content in the market, know the content easily consumable by their target audience, and design and execute content strategies. Good hold on grammar, language skills, writing techniques, content strategy, content management systems, and working knowledge of UI and UX can help secure your career as a UI/UX writing expert.

Courtesy: Internshala Trainings (training.internshala.com) - e-learning platform to learn new-age skills from Internshala