Mumbai, 22 September 2025: K J Somaiya Institute of Management (KJSIM), one of India’s premier management schools, has partnered with Jio Creative Labs (JCL), the advertising and communications arm of Reliance Jio, to introduce a first-of-its-kind work-integrated MBA in Marketing Communications. The two-year programme (2025–27 batch) marks a pioneering collaboration between academia and industry in the field of management education.
As part of the partnership, every student will undertake a guaranteed summer internship at Jio Creative Labs, gaining hands-on experience with live projects and campaign briefs from the very beginning.
The curriculum blends core management subjects—such as Integrated Marketing Communication and Consumer Behaviour—with specialised modules in areas like Brand Storytelling, Generative AI, Influencer Marketing, Customer Experience Design, Immersive Technologies, Celebrity & Reputation Management, and Luxury Brand Marketing. A final-year capstone project will enable students to integrate strategic insight with creative execution.
The programme adopts a blended learning model, combining three days of academic instruction at KJSIM’s Vidyavihar campus with two days of studio-based learning at Jio Creative Labs’ Bandra-Kurla Complex headquarters. This structure ensures continuous industry exposure and the direct application of classroom concepts to real campaigns.
Commenting on the launch, Dr. Raman Ramachandran, Director and Dean, K J Somaiya Institute of Management, said:
“This programme is unique in India as it is based on work-integrated learning. Students will graduate not only with conceptual knowledge but also with practical industry experience. Our vision has always been to bring academia and industry closer, and this collaboration with Jio Creative Labs strengthens that mission.”
Aditya Bhat, Head, Jio Creative Labs, added, “This inaugural cohort has the opportunity to immerse themselves in both classroom learning and real-world projects. In today’s rapidly evolving environment, especially with AI transforming the industry, adaptability and continuous learning matter more than degrees alone. This programme sets students on the right path.”
With this initiative, K J Somaiya Institute of Management reaffirms its commitment to innovating new education models by embedding experiential learning and strengthening industry-academia collaboration, thereby preparing students for leadership in the fast-changing marketing and communications sector.
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