Apex-Brasil takes 20 Brazilian companies to the largest food and beverage fair in India
 
Mumbai. The participation in the Annapoorna Fair 2018 in Mumbai is the highlight of the mission to India, which will also go to New Delhi, where there will be business rounds 
With a market of 1.3 billion consumers, India awakens the interest of Brazil in several trade sectors, including food and beverages. Attentive to international opportunities, the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) performs a prospective mission to the Indian market with two stopovers: the main one in Mumbai, for the participation of 20 Brazilian companies in the Annapoorna Fair 2018; with additional business rounds to be held in New Delhi. The activities derive from a study on opportunities for Brazilian companies in India, produced by the Apex-Brasil in 2018. 
The Brazil Trade Mission to India 2018 seeks to broaden the chain of trade between the two nations, which currently does not reflect the size and economic diversity of both countries. And, clearly, to expand the space for Brazilian products among those that India consumes. For example: the food and beverage industry represented, 30.4% of the total expenditure of the Indian population in 2015 (last year with consolidated data available), reaching US$ 403 billion (the equivalent to US$ 314 per capita). The market estimates this consumption should increase by 7.4% along 2015-2020. The study on opportunities for food and beverages in India (as well as other studies) can be accessed here (http://www.apexbrasil.com.br/estudos-exclusivos-de-oportunidades-no-exterior). 
The Brazil Trade Mission to India 2018 is expected to reach US$ 49 million in business over the 12 months following the initiative. All 20 companies that will participate in the mission work in the food and beverage industry, or in agribusiness. On the agribusiness front, Seven participating companies are bean producers, mostly of pinto beans, which have a small presence in the Indian market, while there is great interest from Brazil in offering more of the product to India. 
Since the local diet habits are very close to vegetarian, India is responsible for 25% of the worldwide consumption of pulses (edible seeds of leguminous plants such as peas, beans, lentils and chickpeas). Brazil already exports consistently to that market. In 2017, about 53 tons of Brazilian beans arrived in the Indian market and the goal is to double that amount within the next three years. For this to happen, the industry has the support of Apex-Brasil, as well as the Ministry of Agriculture, Livestock and Food Supply (MAPA).